10 tourism initiatives for marine biodiversity

The Botos da Barra project, in Tramandaí (RS), is one of the initiatives supported by the Fundação Grupo Boticário. Photo: Ignacio Moreno (CECLIMAR / CLN / UFRGS)

The search for more authentic experiences, outdoor activities and greater contact with nature are among the main tourism trends of the coming years. To encourage sustainable businesses that can promote the conservation of biodiversity in coastal-marine regions and that also come close to these expectations for tourism, the Boticário Group Foundation for Nature Protection has selected ten projects that will receive technical and financial support to starting this year.

Responsible tourism solutions developed in the north-east, south-east and south regions of the country are among the 19 initiatives across the country selected by Camp Oceano, which will award a total of BRL 3.7 million in financial support over the next three years. In addition to tourism, solutions were also supported to reduce pollution at sea and mitigate the effects of the climate crisis in coastal regions.

“Camp Oceano projects, developed through co-creation, with training and mentoring to improve ideas, have shown the potential to generate positive and lasting impacts for the conservation of our coastal and marine areas, combining tourism, science, education, development economic and community integration ”, assesses Omar Rodrigues, senior manager of Engagement and Institutional Relations at Fundação Grupo Boticário.

tourism and conservation
Botos da Barra project

Northeast region

Most of the projects supported are in the Northeast. Of the six outstanding initiatives in the region, two are am Pernambuco. The Coalition for Corals is a scientific tourism program to integrate the local community of Porto de Galinhas in solving coral reef degradation and the demand for new tours. The project, carried out by BioFábrica de Corais, aims to implement a coral reef restoration program, divided into four management programs: coral transplantation, mapping and monitoring, recovery of diseased colonies and educational experiences.

already the project noronha birds seeks convergence between tourism activities and the promotion of conservation actions in the Fernando de Noronha archipelago. Held by the Espaço Silvestre Institute, it aims to preserve the greatest diversity of seabird species in Brazil, as well as stimulate the local economy, science, communication and social engagement.

From João Pessoa (PB), the Coral I deal with is an integrated and participatory management model to help nautical tourism people and entrepreneurs in the conservation of the coastal coral reefs of Paraíba, using interactive digital technology and environmental awareness campaigns. The goal of the solution, developed by the Association for the Development of Science and Technology (Scientec), is to promote responsible and sustainable tourism, with particular attention to monitoring the health of the ecosystem and the permanent involvement of users in conservation measures. .

conservative tourism
Project How to transform the towers into the sea?

In Ceará, among those selected an initiative of the Association for the research and conservation of aquatic ecosystems (Aquasis). The project Knowing to preserve aims to promote responsible tourism in the municipality of Icapuí, with the aim of strengthening community-based tourism, allowing for an orderly visit for observation and experience through a Participatory Tourism Plan. The project will provide technical and legal support to various social actors, promoting the strengthening of tourism activities for the conservation of manatees and migratory birds, endangered species and their natural habitats.

The project Discovering the ocean on the trail of sea turtles, of the Institute for Sustainable Development of the Maraú Peninsula, of Bahia, integrates a set of local actions to connect the tourism sector, residents, tourists and public authorities, in order to reduce the pressure on natural resources resulting from the tourist disorder. It works by spreading ocean culture through educational tourism loops and developing an application that connects people and businesses with ocean and turtle conservation.

Prepared by the Reef Conservation Project, in Alagoasthe solution Promote ecotourism in the APA Costa dos Corais aims to promote participatory tourism in monitoring the coral reefs of Brazil’s largest coastal and marine conservation unit. The process includes the training of tourists and the ability to collect data during snorkeling excursions. A team of researchers will carry out quarterly expeditions to compare and validate the data collected from tourists.

Southern region

Two solutions benefit maritime tourism on the northern coast of Rio Grande do Sul. Initiative of the Rio Grande do Sul Aquatic Mammal Studies Group (Gemars), the project How to transform the towers into the sea? aims at the present and virtual observation of marine fauna in Torres. It also intends to draw the city’s attention to its coast through the implementation of wolf and sea lion observation tourism, without necessarily having to be on board.

tourism towers
Project How to transform the towers into the sea?

or Bar buttons, another Rio Grande do Sul project that will receive financial support from the Fundação Grupo Boticário, is a solution to promote community-based tourism related to nature conservation in Barra do Rio Tramandaí. Through participatory methods of qualification and awareness of local actors, the enhancement of services and the scenic beauty of the landscape, the NGO Kaosa project aims to be a catalyst for the sustainability of fishing and coastal communities.

conservation of porpoises
Botos da Barra project
dolphins for tourism conservation
Botos da Barra project

Realized by the Educational Foundation of the Joinville Region, the project Caminhos do Mar – Nature tourism for the conservation of Babitonga bay, in Santa Catarina, intends to promote tourism on board to observe nature, such as the porpoise, the smallest dolphin in the world and in danger of extinction. The project intends to generate the technical bases for the development of activities and to transfer the generated products to a network of collaborators, including young people who are attending a technical tourism course. The generated products have great potential to be transformed into public policy.


One of the supported projects will be developed on the north coast of St. Paul. The solution Diving with Mero, of the Terra Viva Environmentalist Association, aims to develop the technology for captive grouper production, create protocols for the management of young, mapping of areas with aptitude for release, repopulation and stimulation of megafauna observation tourism. The grouper can reach three meters in length and over 400 kilograms. The project will provide training to traditional communities, promoting ocean culture, enabling grouper viewing tourism and strengthening surrounding communities.

conservation of porpoise tourism
Botos da Barra project


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