SER, a company from Salsomaggiore Terme (Sirmax Group) specializing in the processing of selected plastics from separate waste collection, has brought to life the #ArteCircolare project, aiming to bridge the industrial reality and schools in the Parma area and raising awareness among younger generations about the issue of plastic and the circular economy.
#ArteCircolare involved about 40 students from the third and fourth grades of the Toschi Art School in Parma, who made 13 artistic sketches on the theme of “Regeneration and Rebirth” by recycling plastic materials. Of the 11 sketches, about 30 centimeters high, four were chosen, which later became sculptures of terracotta and recycled plastic granules or flakes of about 60 centimeters. The four winning sculptures received recognition and a cash prize this morning, at a ceremony that took place at the Toschi Auditorium. The works were awarded on an equal footing by a committee consisting of the rector, Prof. Roberto Pettenati, by pros. Fausto Beretti, Alberto Restelli and Danilo Cassano and Michela Manganelli, Human Resources Coordinator of SER, and Leonardo Forner, Marketing & Promotion Manager of Sirmax Group.
“First of all, we are proud that an important company like SER in Salsomaggiore and a large group like Sirmax have decided to turn to the girls and boys of Toschi to give meaning to their project – said Roberto Pettenati, head of the Art Academy of Parma – I thank them for the trust they have placed in us Our task was to translate into images and symbols the thoughts, fears and hopes that people live towards the problem of plastic: the works should be criticized, surprise, admiration or annoyance, but they must not leave us indifferent.In short, we have experimented with art as a social provocation: arousing emotions to force the public to think.Invitation of SER-Sirmax and professors Beretti, Toniato and Zacconi who, with their efforts, make the work possible. “
“The idea of the #ArteCircolare project was born to make young people aware of the regeneration and recycling of waste plastic materials – added Michela Manganelli, Human Resources Coordinator of SER, the Salsomaggiore Terme company of the Sirmax Group, and sponsored it project – The Sirmax group has always promoted local actions to make known what it produces and how it produces it; today more than ever we believe that it is necessary to involve the territory in the issues of the circular economy and breeding from plastic that, in times of scarcity of raw materials, can and should be reused and transformed into something that lasts, for a more sustainable and intelligent environment in which we live.”
The prize awarded is 2,500 euros, 1,500 of which are intended for the purchase of teaching materials and the remaining 1,000 are divided among the four winning works. The four sculptures of the #ArteCircolare project were exhibited at the recent Green Past fair, which took place in Milan from 3 to 6 May, and was very well received by visitors. After this morning’s award ceremony, the works will be installed in the SER, in Salsomaggiore Terme, in an exhibition path in the company premises.
Heap. Sabrina Miron (III B, Figurative Arts) imagined a human figure who, by a continuous flow passing through the heart, transforms the waste material and gives a new possibility to what seemed to have none. With this statue, made entirely of terracotta, Sabrina wanted to say that through intelligence and compassion man can transform a waste into an object that can still fulfill a useful function for everyone.
Phoenix. Rebecca Carabet (III B, Figurative Arts) depicted a phoenix in terracotta, the mythological animal that is reborn from its own ashes. The bird is about to spread its wings and flee, be reborn. To the base, Rebecca glued plastic beads of different colors to give the idea of regeneration. In this sculpture he wanted to express the ability to face the adversities that plastic has caused in recent years, with the realization that it can be regenerated and transformed just like the Phoenix.
The grace of being born again. Annamaria Parshyina’s sculpture (III B, Figurative Arts) shows a standing girl in a long dress, holding a red plastic flower in her hand. Red plastic granules are applied to the bottom of the dress to give the impression that the figure is born from it. With this work, Annamaria wanted to represent the transformation of the waste element that can be regenerated in an elegant and light way.
Blooming plastic. Maddalena Aliani, Leonardo Bolzoni, Asia Brandiani, Debora Comani and Giulia Roncani (IV A, Figurative Arts) have created a sculpture made of painted terracotta, metal and recycled plastic granules with an image of a plant, a symbol of rebirth. The tree comes from a mountain of plastic waste, the raw material of SER-Sirmax. The trunk is made from black painted terracotta and vinyl glue to mimic the effect of melted plastic, while the leaves and flowers are made from recycled plastic flakes and granules. With this work, the students of IVA wanted to express the importance of seeing an opportunity, even where others see only waste.
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