Bars and eating places are betting on information for Valentine’s Day

posted 06/11/2022 06:00

Optimism: Rodrigo Melo expects to double final yr’s earnings – (credit score: Cantucci / Disclosure)

The arrival of Valentine’s Day cheers up the bar and restaurant sector with an expectation of intense motion via this weekend. The estimate is that the locals get twice as many gross sales in comparison with a daily Sunday, in keeping with a survey by the Brazilian Affiliation of Bars and Eating places within the Federal District (Abrasel-DF). To make sure the presence of a loyal viewers, the sector focuses on a romantic environment, particular menus and musical sights.

The Mexican meals restaurant El Paso is inspired by estimates of excessive gross sales figures. “Valentine’s Day and Día de los Muertos are a very powerful for us, with the most individuals. This yr our expectations are very excessive: we adorned the restaurant in a extra romantic environment and our chef will put together a particular and aphrodisiac proper for the menu,” says Varlan de Melo, head of the institution.

The president of Abrasel-DF, Beto Pinheiro, ensures that the spirit of the businessmen can also be optimistic as a result of the date fell on a Sunday. “This finally ends up growing gross sales on Friday and Saturday. The expectation for development is 50% today. And on Sunday, twice as a lot motion is predicted in comparison with a standard Sunday,” he explains. Beto provides that as a way to obtain excessive demand, eating places are investing in a number of sources: “differentiated menu, music, ornament, seating preparations with a number of two-seater tables and promotions that embody glowing wines and wines”.

Vaccines helped

In keeping with the chef and proprietor of Cantucci Osteria, Rodrigo Melo, advancing vaccination is one other issue that ought to assure the rise in gross sales. “We anticipate to have twice as a lot site visitors as final yr. I typically joke that Valentine’s Day for eating places is Christmas for different firms. And although individuals in 2021 had been nonetheless not vaccinated and had been afraid to go away residence, this has modified. this yr and the inhabitants is extra relaxed to take pleasure in from residence “, he says.

Rodrigo feedback that Cantucci final yr made a mannequin for ordering dinner baskets that folks can eat at residence. “However this time there was a change within the profile and the salon on Saturday and Sunday night time is virtually full. This yr, nearly nobody is in search of the hampers, prospects will actually benefit from the second within the restaurant itself,” he feedback.


Even those that haven’t but had expertise with the date in earlier years, are investing closely in gross sales. Weknd Coffe Bar opened in early November and in keeping with accomplice Vitor Hugo Noia, it goals to draw prospects with a extra intimate environment. “We’ll change the colour of the lighting system and we wish to put some lights on the tables, all to make the setting extra romantic. We additionally work with tables with fewer individuals, for the couple’s place,” he says.

One other distinction will likely be right this moment’s menu. “We ready our dishes impressed by basic romantic comedies, those proven within the motion pictures. So we’ve starters impressed by Fairly Lady, essential programs in Methods to Lose a Man in Ten Days and in The Fault in Our Stars, for instance,” he factors out ..

Plus 50%

President of the employers’ affiliation for lodges, eating places, bars and related companies within the federal district (Sindhobar-DF), Jael Silva emphasizes that Valentine’s Day is a very powerful for the sector. “It surpasses even Mom’s Day. Due to this fact, we anticipate nice motion in all our institutions. The expansion, in comparison with 2021, will likely be as much as 50% of revenues. Entrepreneurs on this post-pandemic interval. As well as, there are eating places. Have the chance to strive completely different dishes on the menus and the individuals look ahead to doing so, to get these moments in nice locations “, he assures.

Meals and beverage supervisor at Norton, one of many eating places in Brazil 21 Gastronomy, Victor André Silva provides that the institution has a particular program for {couples}. “We would like glowing wine and stay music with Amanda Miranda on the helipad so prospects can benefit from the sundown. The glowing wine will likely be free and on the menu we’ve refined dishes, similar to Portuguese squid, and in addition much less elaborate,” he says.

To satisfy demand, in keeping with Victor, the restaurant employed additional labor and allotted 50% of the room for reservations and 50% for company and passers-by. “Nevertheless, those that purchase upfront are entitled to free glowing wine and stay music, which aren’t provided to passers-by. As well as, we can have extra surprises. In comparison with 2021, the rise in gross sales needs to be over 20%”, particulars.

The Santé restaurant is likely one of the homes in DF that has a convention with prospects on this date. The proprietor of the institution, Oswaldo Scafuto, factors out that many locations will have the ability to reap the benefits of the motion of the day to steadiness themselves financially and implement a working capital. “This can even assist in the financial restoration of the sector. The celebration of affection will make individuals really feel safer once they go away residence, and improve the frequency of shoppers,” he analyzes.

Oswaldo feedback on Santé’s fame for Valentine’s Day. “We have now at all times had excellent demand on this date as a result of we have already got a extra intimate environment for {couples}. We have now tales of requests for courting, engagement and even marriage in eating places. And prospects who at all times rejoice the date right here. We have now a “custom of taking footage in a fridge magnet to seize this second and we’ve {couples} amassing this reward. This yr we hold the custom, however the image comes out in a brand new mannequin, which is a shock for {couples}”, he concludes.

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