The world is still trying to figure out what the changes will be caused by the biggest pandemic in a century. In the tourism sector, the new normal has already brought great news to national agents. Brazilians have traveled extensively in the past year and destinations in Brazil have become popular with tourists. This did not happen just out of fear of new variants, of the dollar and the difficult economy, which caused the collapse of travel abroad (they accounted for only 4.2% of travel last year). The sector has begun to offer greater sophistication within the country and some cities have returned to investing in tourism infrastructure. As a result, the displacements have already passed the pre-Covid. In total, shipments recorded last year were 14.2% more than in 2019, before the spread of the coronavirus.
Canela, in Rio Grande do Sul, is an example of the effort the sector has made over the past two years. At the beginning of 2021 he obtained a 35-meter-long glass walkway that extends over the Ferradura Valley. The place is one of the most emblematic of Serra Gaúcha. The Northeast is also a favorite destination at this time of tourist revival. “We couldn’t bear to stay at home anymore,” says Cássia Clesca, a 55-year-old engineer who lives in a comfortable house with a swimming pool in Alphaville. “I wanted the sun and the beach, but I also wanted to do a cultural itinerary”. She, her son Henrique, 17, and her husband Paul, 58, decided to spend ten days in the region. The first days were in Praia do Forte. “I really wanted to visit the Garcia D’Ávila tower house, which is a very interesting historical point,” she says, who she had already read about the place in the Brazilian history books of the writer Laurentino Gomes. In addition to the day visit, the family enjoyed a disco, currently organized at night at the same address. “There were several typical food stalls and special lighting. We didn’t stay long, but we loved it. “In addition to the attraction, he saw other benefits of staying in Brazil.” There was no queue for any tourist spots and we were all vaccinated, which made everything safer. . “
7.4 million of expeditions (2021), 3.3 million (2020) and 6.5 million (2019)
The most visited destination in Brazil is the Northeast, mainly Praia do Forte and Salvador. After more than a year indoors watching the rise in the number of Covid victims on TV, the Brazilian needed to relax. “We combine this need to travel with more sophisticated travel planning,” says Roberto Neldelciu, president of Baztoa Turismo (Brazilian Association of Tour Operators). “I organized a group for the Pantanal, which has now become fashionable thanks to the soap opera Globo, and I hired Marina Klink, the navigator’s wife, as a guide. The vacancies are sold out, ”he says, who also has a travel agency. “I’m not sure it was because of the pandemic, but the groups wanted unique moments, like meditating to the sound of violins falling from the sky, in Jalapão,” he says. Josiane Keylla dos Santos, 42, from Paraná, was part of one such group. “My travel guide was a teacher of family constellations (alternative therapy modality that tries to identify the causes of personal problems and conflicts through group dynamics).” Josiane says she didn’t even want to go to Jalapão, a state park in Tocantins. She traveled because of the experience offered and because she felt the need to leave home and the routine. She did not expect the identification with the place to be so great, to the point that she gets excited several times by visiting the waterfalls in the region. She josiane returned home, where she lived in Curitiba, she sold everything she had and moved to Jalapão.
14.2% was the increase in shipments in 2021
or tourism it is among the sectors of the economy most affected by the pandemic. In 2020, the worst stage of the disease, only 3.3 million Brazilians faced the challenge of traveling, within the country or abroad. In the first year of the pandemic, many agencies closed their doors. At that time, 397,000 jobs were eliminated, or 12.8 percent of the workforce, according to the Department of Labor. At the start of 2021, tourism was operating at 42% of revenue generation capacity, but as the months went by it took a turn. With the increase in vaccinations, Brazilians felt safer to venture out and the number of shipments jumped to 7.4 million.
“We simply could not exceed 2019 in terms of revenue,” says Neldelciu, “Many customers had letters of credit for trips that had not been made in the previous year.” Another issue affecting the numbers is the average ticket for domestic travel, which is lower than for international travel. Operators reached BRL 7.1 billion in turnover, a recovery of 77.3% compared to 2020 and 44% less than in 2019, when the market reached BRL 15.1 billion. The physiotherapist Talita Bortolussi went abroad at least once a year. “I haven’t left Brazil for three years,” she says. She is not the only one. Spending by Brazilians outside the country was $ 5.249 billion, the lowest in the past 16 years. The redemption of the sector lies in national tourism.