New.omen omen. No stylist like Donatella Versace best represents its brand. The queen of the fashion house turns 2 May 67 years: 25, who passed on to the helm of the Maison family, after the death of his brother Gianni, which took place in 1997. Una style career of which she became a very personal interpreter.
Donatella, the beginning as PR of Versace
Before becoming artistic director of VersaceIn hindsight, Donatella already had all the credentials. Born May 2, 1955 until Reggio Calabriais the youngest of the 4 brothers – Giovanni known as Gianni, the second, Santo, the first, and Tina (who dies of tetanus at age 12). In 1973 he moved to Florence to study languages, perfecting Spanish and English, a year after Gianni moved to Milan to work in fashion. His entry into Versace, once he graduated college, initially as… PR† From the beginning it becomes the most dear employee and inspiring muse of the brand, making his brother’s genius a reality.
His intuition, to attract the attention of the press, to hire famous models and stars for the fashion shows, which he draws from his large group of friends: Madonna, Jennifer Lopez, Cindy Crawford, Naomi Campbell† Responsible for the photo campaigns and the style of the accessories and licensed lines, he made his debut as a full-fledged stylist for Versus in 1993 (born 1989).
The Rise After the Death of Gianni Versace
He ran the July 15, 1997And Gianni Versace was murdered in Miami by Andrew Cunanan.
A murder that will go down in history and that marks the rise of Donatella in the ranks of the brand. The stylist takes the role of art director and guide her how vice president, along with his brother Santo, of the Gianni Versace spa group. But titles aside, Donatella’s revolution is taking place on the catwalk: she, who, by her own admission, has never sewn a dress, in the September 2017 presents his first collection for Versace (spring-summer 2018). “I owe everything I’ve learned in fashion to Gianni. In particular, I learned from him to always try to look for new things, even to take a lot of risks, without ever being afraid of criticism ». The press applauds her, as do Giorgio Armani and Miuccia Prada, in the front row along with a celeb parade. Just the beginning of the myth: credit to you for extending the line Homecosmetic products, the creation of the collection studio†
Today, Donatella still oversees the company that was acquired in 2018 by then Michael Kors Holdings, now renamed Capri Holdings, for a value of $2.1 billion (the family, including daughter Allegra, owned by model Paul Beck in 1986, owns assets of €150 million in group shares). The last attempt? Fendace, the line in collaboration with Maison Fendi, which will hit stores on May 12. “Versace’s style is constantly looking for what’s missing in fashion,” he explains.
His most famous creation: the Jungle Dress
to be below creations more famous, impossible not to mention the famous jungle dress, who wrote the history of Versace and Google: The famous green look J.Lo wore to the 2000 Grammy Awards disrupted the search engine’s algorithm for too many clicks — leading to the creation of Google Images. The style anecdote? It seems that Donatella herself advised the star to wear it with double-sided tape to keep it “up”. One thing is certain: from that day on, the dress has forced itself on the common imagination as the most Versace dress out there – so much so that the designer brings it back to the catwalk for the Spring-Summer 2020also worn by JLo, during Milan Fashion Week.
Lifetime Achievement Awards
In the 2002 is awarded the International Designer of the Year at the MTV Asia Awards, immediately establishing herself as the Asian market’s favorite designer. In 2005 he was designer of the year ai Women’s World Awards† In the 2017wins the prize fashion icon to the Fashion Awards, the most important recognition that seals his career. Many, many prices from then on: fromInternational price to the CFDA 2018 to the sustainability award ai Green Carpet Fashion Award 2018 in Milan. Indeed, it was her one of the first stylists to say goodbye to fur in 2018to give directions.
A visionary woman, an icon, a recognizable personality who immerses herself in everything she does. She has dyed her hair blonde since the age of 11convinced by her brother Gianni that he wanted her right to… Patty Pravo† A look so iconic that it is not only worthy of two parodies (of Francesca Reggiani between the 1990s and the 2000s and of Virginia Raffaele in Sanremo in 2016), but also the call to model† Riccardo Tiscia he wanted it for the campaign Givenchy in 2017 (when he was artistic director of the brand).
And today it appears in theadvice of his Maison Spring-Summer 2022: own protagonists Gigi, Bella and… Donatella†
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